Our Story

Vu Promo Group was born from hustle, heart, and the belief that great ideas can go global. In 2006, longtime friends Michael and Jean Marc teamed up to build something different in the world of promotional products. From playing side-by-side on their high school soccer team to navigating international supply chains, their partnership has always been about vision, trust, and the drive to win.

Michael, Haitian-born, came to the U.S. in search of opportunity. Jean Marc, a lifelong friend, shared that entrepreneurial fire. What started with creativity, risk-taking, and sheer persistence has grown into a global brand with operations in over 45 countries and a client base spanning more than 5,000 retail channels across the U.S.

As Vu Promo Group scaled, we saw the need to build distinct business units to better serve the fast-moving and varied demands of our clients. Today, our company is made up of a portfolio of specialized divisions, each built to serve a unique purpose:

  • Vu Promo® – Our flagship brand and full-service distributor of promotional products, trusted by marketing teams and brand managers for sourcing creative, custom merchandise.
  • Vu Line Direct – A B2B supplier division focused on outdoor, signage, and display solutions for ASI/PPAI resellers.
  • Artees – Our in-house screen printing and embroidery operation, enabling fast, high-quality apparel decoration under one roof.
  • Vu Innovations – Specializing in private label bottling and custom product development in the personal care and wellness sectors.
  • Vu Tech Solutions – Offering OEM-branded tech accessories and retail-ready packaging for the tech and telecom industries.
  • Cap Champs™ – A premium headwear division known for stylish custom caps, including NFC-powered “smart caps” that merge fashion with functionality.

This multi-brand structure allows us to operate with the speed of a startup and the discipline of a global supplier. By combining deep category expertise, in-house production, and reliable international logistics, we’ve built a foundation designed to support long-term growth across multiple verticals.

We don’t just sell products—we build experiences, solve problems, and help brands leave lasting impressions. At Vu Promo Group, we remain fueled by the same mindset that started it all: stay curious, move fast, and never back down from a challenge.